Neologism City

At a weekend dinner party I attended, two neologisms were coined:

1. slogo- a combination “slogan” and “logo”. Think “I’m lovin’ it” written on top of McDonald’s golden arches.

2. expatronize- a merger of “expatriate” and “patronize”. Many long-term laowais regularly expatronize newbies, particularly in pubs. Example:

Newbie: “I just can’t get enough of rice noodles! They’re delicious!”
LTLW (Long-term laowai): “Just stay here awhile…pffft. You’ll see”

Comments 2

  1. Matthew Stinson wrote:

    Portmanteau is the source of much new word awesomeness. I like expatronize, slogo not so much. Once a slogan is incorporated into a logo it just because the logo. Also, slogo sounds like a Serbian war criminal.

    Posted 09 Dec 2008 at 3:49 pm
  2. matt_schiavenza wrote:

    Matt,
    What’s portmanteau?

    Agreed with slogo….I included it because it resulted from a malapropism rather than a deliberate effort to coin a new word. Glad you liked expatronize- I came up with that myself :)

    Posted 10 Dec 2008 at 9:00 am

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