9Dec/082
Neologism City
At a weekend dinner party I attended, two neologisms were coined:
1. slogo- a combination "slogan" and "logo". Think "I'm lovin' it" written on top of McDonald's golden arches.
2. expatronize- a merger of "expatriate" and "patronize". Many long-term laowais regularly expatronize newbies, particularly in pubs. Example:
Newbie: "I just can't get enough of rice noodles! They're delicious!"
LTLW (Long-term laowai): "Just stay here awhile...pffft. You'll see"
December 9th, 2008 - 15:49
Portmanteau is the source of much new word awesomeness. I like expatronize, slogo not so much. Once a slogan is incorporated into a logo it just because the logo. Also, slogo sounds like a Serbian war criminal.
December 10th, 2008 - 09:00
Matt,
What’s portmanteau?
Agreed with slogo….I included it because it resulted from a malapropism rather than a deliberate effort to coin a new word. Glad you liked expatronize- I came up with that myself